Introduction to the Fashion Industry (16-18 Year Olds)

Introduction to the Fashion Industry: student work

Introduction to the Fashion Industry: student work

Love fashion? If you're interested in a career in fashion, but perhaps not in design, then this fashion course will introduce you to the many different disciplines and career choices. Through practical workshops, lectures and seminars you will explore the industry, understand the opportunities on offer, and what you need to do to get to where you want to be...

Taught by: Lucy London, Alex Darche, Tutor to be confirmed.

Description

Love fashion? If you're interested in a career in fashion, but perhaps not in design, then this fashion course will introduce you to the many different disciplines and career choices.

Through practical workshops, lectures and seminars you will explore the industry, understand the opportunities on offer, and what you need to do to get to where you want to be.


The course includes:

  • History of the fashion business
  • Structure and current environment
  • Styling and promotion
  • The fashion calendar
  • Fashion journalism
  • Media and press
  • Buying and merchandising
  • Types of retailers
  • Marketing and PR
  • Sales and distribution
  • Show production and event management
  • Retail visits to undertake trend research

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.



Tutor information

Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling. 

Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.



Alex Darche is the founder of the British label Daisy Darche, which she established while studying for a BA in History of Art and Archaeology. The label was initially picked up by Liberty of London and subsequently by other department stores and boutiques in the UK and abroad.

Her fascination with colour and creating moods in patterns is reflected in the label’s focus on bold, vivid prints on silks. Influences from the Far East are also visible in Alex’s designs.

Since completing an MA in Textiles specialising in Print at the Royal College of Art, Alex has worked as a freelancer designer and brand consultant collaborating with other designers and labels on various special projects.

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Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen

Details for booking

Date Day of Week Time Duration Cost Status Location Action
25/06/2018 - 29/06/2018 Monday - Friday 10:30 - 16:30 5 Days £425 Available High Holborn - WC1V Add to Basket
02/07/2018 - 06/07/2018 Monday - Friday 10:30 - 16:30 5 Days £425 Available High Holborn - WC1V Add to Basket
09/07/2018 - 13/07/2018 Monday - Friday 10:30 - 16:30 5 Days £425 Available High Holborn - WC1V Add to Basket
16/07/2018 - 20/07/2018 Monday - Friday 10:30 - 16:30 5 Days £425 Available High Holborn - WC1V
06/08/2018 - 10/08/2018 Monday - Friday 10:30 - 16:30 5 Days £425 Available John Prince's St - W1G Add to Basket
17/12/2018 - 21/12/2018 Monday - Friday 10:30 - 16:30 5 Days £425 Available John Prince's St - W1G Add to Basket
08/04/2019 - 12/04/2019 Monday - Friday 10:30 - 16:30 5 Days £425 Available High Holborn - WC1V Add to Basket