Luxury Fashion Brand Management (Online Short Course)

Luxury Fashion Brand Management (Online Short Course)
Image showing LCF student work: Sophia Probett

Luxury Fashion Brand Management (Online Short Course)

How do fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of fashion brand management and how it works in the luxury fashion industry. This luxury fashion brand management online course will equip you with the skills to move your fashion designs finto a marketable brand...

Taught by: Sanjeev Davidson.

Description



How do fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of fashion brand management and how it works in the luxury fashion industry. This luxury fashion brand management online course will equip you with the skills to move your fashion designs finto a marketable brand.



Topics:

  • The history of brands
  • The value of brands
  • Names, logos and symbols
  • Trends in customer attitudes and behaviour
  • Brand identity
  • Brand positioning
  • Corporate culture, values and mission
  • Adding value
  • The process of developing a fashion brand
  • The six key variables in the value proposition
  • Attracting and retaining customer loyalty
  • Communicating brand values in store and online
  • Managing the brand



Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here


Tutor information

Sanjeev Davidson has a Master of Arts degree from Central Saint Martins, London. He is a Brand Consultant and leading international expert for fashion brand development. He is the originator of ‘BRAND dna X’, a pioneering formula and methodology to manage brands for relevance, sustainability and growth. His masterclasses, seminars, and corporate workshops, cover industry topics from innovation, creativity, brand management, consumer trends, the future of luxury, marketing and communication, as well as starting your own fashion label. Sanjeev has extensive international experience, his talks have been delivered across the world ranging from the UK, China, Indonesia, USA, Spain, India, UAE, Russia, Japan, Argentina and Switzerland. He is the Founder and Director of London Fashion Consultancy, which is a company that provides brand diagnostics and business strategies to the fashion industry. He is also CEO of stylefutures.com, Zurich’s leading brand innovation and entrepreneurship resource. In addition, Sanjeev is founder and pioneer of Mindtastics™, a mindfulness training for modern balanced lives. He teaches a unique technique to unlock the potential in individuals as well as companies. Alongside consulting to many small to medium size enterprises, Sanjeev has worked with some of the world's largest brands and lifestyle businesses including Hackett, Aston Martin, Pepe Jeans, Levi’s, Adidas, Reebok, Nike, Ralph Lauren, Firetrap, Diesel, True Religion, Ben Sherman, Fox Racing Inc, G-Shock, I-D magazine (Vice Group), Harrods, Fenwicks, ASOS, Zara, Massimo Dutti, Agent Provocateur, Ellassay, Aimer Lingerie, Rapsodia, Jazmin Chebar, Dian Pelangi, Woolmark and the BBC. At the moment Sanjeev is working as an international consultant to the Centre for Fashion Enterprise and the British Council in London, Jakarta Fashion Week and Fashion Forward in Jakarta, plus the Ahead Foundation in Geneva. In these roles he is working with highly talented emerging designers and brand start-ups, in order to develop an infrastructure and strategy for their business and increase their chances of success.

www.londonfashionconsultancy.com
www.mindtastics.com
www.stylefutures.com





Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient


Course Specific Materials

  • Paper and pen to take notes during live sessions

Details for booking

Date Day of Week Time Duration Cost Status Location Action
19/02/2018 - 12/03/2018 Monday 18:30 - 20:00 4 Weeks £350 Available Online Add to Basket
03/04/2018 - 24/04/2018 Tuesday 18:30 - 20:00 4 Weeks £350 Available Online Add to Basket