Essential Guide to the Fashion Business (Online Short Course)
This introductory fashion course explores the different areas of the fashion industry business, giving you an insight into how they all work, the realities of working in the industry and an idea of which area you might like to work in.The course investigates the four main areas of the industry, design, manufacturing, marketing and PR, and retailing and looks at the key players and their roles...
Taught by: Alison Lowe.
This introductory fashion course explores the different areas of the fashion industry business, giving you an insight into how they all work, the realities of working in the industry and an idea of which area you might like to work in.
The course investigates the four main areas of the industry, design, manufacturing, marketing and PR, and retailing and looks at the key players and their roles. You will look at where trends come from, how the high street and high end designers manufacture their product, how marketing and PR are crucial elements and the changing world of fashion retailing. This practical course will explain to you thedifferent elements through case studies and examples from today’s marketplace.
- Why is London such a fashion capital.
- The process of designing and developing fashion.
- The changes to fashion retailing.
- Buying and manufacturing methods.
- Fashion Marketing and PR.
- The career and business opportunities available in the industry.
Why choose an LCF online learning short course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.
You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software.
When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you.
If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
In addition to the materials listed above, you will need:
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or
- Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).
Further information on the online learning system requirements