If “Fashion” is a pile of cocoa beans… fashion journalists turn it into chocolate. Fashion journalism is about bringing clothing to life, zooming out and putting style in a cultural context; inspiring and informing your reader and figuring out where Fashion might be heading next...
Taught by: John William.
If “Fashion” is a pile of cocoa beans… fashion journalists turn it into chocolate. Fashion journalism is about bringing clothing to life, zooming out and putting style in a cultural context; inspiring and informing your reader and figuring out where Fashion might be heading next. The world of fashion journalism is an exciting, fast paced and ever changing profession that can be difficult to break into. In this introductory fashion journalism course you will learn the basics to get your started with your career as a fashion writer.
You will learn about the history of the fashion media, how the internet is impacting on traditional print journalism and how to develop good writing technique. This fashion journalism course is aimed at beginners and those seeking to enhance their general knowledge. Do you see yourself as the next Tim Blanks or Susie Bubble? Well, this is the place to start.
The course includes:
- History of fashion and lifestyle publishing.
- Online versus print.
- What makes a good journalist?
- Understanding your reader.
- What is Fashion News, and how do you write it?
- Working with PRs.
- The pieces every fashion journalist must perfect.
- Interviewing tips and technique.
- Trends: What are they, how do we spot them, and can we predict them?
- Pitching to editors, work experience and what happens next.
Beginners. You should have an interest in fashion and a desire to learn but no previous experience is required. If your first language isn't English then you should have attained an IELTS (or equivalent) score of 6.0.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- A laptop would be useful to complete the in-class projects
As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account. It is unlikely you will need to spend more than £5.