Fashion Journalism Portfolio
This fashion writing course is a follow-on from “Fashion Journalism” and geared to get you putting into practice the skills learned and topics covered, to build a professional portfolio of writing. Through one-to-one feedback, “editorial meetings” and access to LCF resources you will be coached through a series of briefs designed to focus your portfolio and catch the attention of commissioning editors and clients...
Taught by: John William, Paul Tierney.
This fashion writing course is a follow-on from “Fashion Journalism” and geared to get you putting into practice the skills learned and topics covered, to build a professional portfolio of writing. Through one-to-one feedback, “editorial meetings” and access to LCF resources you will be coached through a series of briefs designed to focus your portfolio and catch the attention of commissioning editors and clients.
On this course you will be supported in defining your own career goals, and you will be encouraged to gear weekly assignments to these individual needs. As well as the weekly class brief, your tutor will offer you personal further reading lists, resources and tasks specifically related to your own path.
During class time you will be briefed on your next assignments, undertake timed writing tasks, develop your pitches and receive your individual feedback. Out of class time you will be pursuing the resources given to you by your tutor, writing pieces, emailing editors and clients and your tutor will be marking your last assignments.
This course includes:
- Weekly briefs designed to develop your unique voice as a journalist/fashion writer.
- Fashion contacts: who to send your pitches to?
- Pitching ideas
- How to get work experience
- News writing
- Feature writing
- Commercial Copywriting
- Fashion Critique
- Historical Fashion writing
- Making your portfolio look professional
You should take our Fashion Journalism short course before attempting this intermediate course.
As many of the briefs will be completed out of class, you are expected to undertake 1-2 days self-directed study during this course.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.
Paul Tierney is a London-based fashion journalist, editor, university lecturer, and a tutor at London College of Fashion. He teaches on fashion journalism courses in London and Dubai. Paul is regularly commissioned by the world’s leading newspapers and magazines, including Love, Pop, Another Man, The Independent and The London Evening Standard. He is the Editor at Large of bi-annual style magazine, Ponystep, a regular columnist for Grazia Middle East, and a consultant to Conde Nast UK. With over 25 years experience, Paul is one of the leading authorities in his field, and commissions some of the world's most respected writers.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- A laptop would be useful to complete the in-class projects