Fashion Brand Accelerator
What is the Accelerator?The Fashion Brand Accelerator programme is designed to speed up the success and growth of startup and early stage fashion businesses. It is a customised and personalised experience designed to meet your exact startup needs...
Taught by: Toby Meadows, Sanjeev Davidson.
What is the Accelerator?
The Fashion Brand Accelerator programme is designed to speed up the success and growth of startup and early stage fashion businesses. It is a customised and personalised experience designed to meet your exact startup needs. The programme is an investment in yourself and your business, which will save you making expensive mistakes in the future. It also provides an opportunity to network with fellow entrepreneurs.
How does is work?
The Fashion Brand Accelerator programme takes each company it works with through the four key steps of the supply chain in order to define: brand strategy, product offering, manufacturing options, sales and marketing in order to deliver long term growth and minimise expenditure. The programme also provides companies with a network of industry contacts to nurture. As part of the course you will be invited to London College of Fashion networks and talks that are relevant to start-ups.
Who is the Accelerator open to?
The Accelerator is designed for those looking to start up a new fashion business or for those eager to take their existing business to the next level with the ongoing personalised support of industry experts. The course fee is per company (maximum of two people per company).
How many companies will be on the programme?
We take no more than 12 companies onto each programme.
How long is the Accelerator programme?
The programme takes place over a 10 month period and includes, ongoing tasks set by the experts targeted specifically at each company, weekly online mentorship sessions and four London based workshops which kick off each new section of the programme. The programme starts with a two week workshop in London in June, but all further workshops will be one week long. Please see below for actual dates.
If you have any questions about the programme that you would like to discuss before completing your pre-course questionnaire please call Barbara, LCF Short Course Business Manager, on 020 7514 7411.
|London Workshop 1||4 - 15 June 2018||Brand Strategy||Brand DNA, objectives, routes to market, brand positioning, specialisation, product review|
|Online||July 2018||4 x Mentoring sessions||Customised to your brand|
|Online||August 2018||4 x Mentoring sessions||Customised to your brand|
|London Workshop 2||17 - 21 September 2018||Design Development||Range planning, trends, price architecture|
|Online||October 2018||4 x Mentoring sessions||Customised to your brand|
|Online||November 2018||4 x Mentoring sessions||Customised to your brand|
|London Workshop 3||3 - 7 December 2018||Product Development||How to best source suppliers, working with manufacturers, critical path management, quality control.|
|Online||January 2019||4 x Mentoring sessions||Customised to your brand|
|Online||February 2019||4 x Mentoring sessions ||Customised to your brand|
|London Workshop 4||18 - 22 March 2019||Sales, Marketing and Distribution||What buyers want, trade shows, e-commerce, working with a PR, social media, payment terms, selling tools.|
How much does it cost?
Fee: £9950* (including vat)
The fee for the course includes all tuition and support. Travel and accommodation is not included.
*Fee is per company (maximum of two people per company)
Who is leading the programme?
Leading the programme are Fashion Business Consultant Toby Meadows, Author of How to Set Up and Run a Fashion Label and Creative Brand Consultant Sanjeev Davidson. Alongside one to one mentorship with these two industry experts you will throughout the programme be personally introduced to an experienced network of industry professionals so you can broaden your contacts list and gain fresh up to date insights into the current fashion market.
Toby Meadows says, “We’ve purposefully kept the programme very limited in numbers and have designed it in such a way as to give participants ongoing mentorship that fits in with the hectic schedule of setting up or running their business. We totally appreciate the struggles and needs of new and emerging labels and are totally focused on driving a results based bespoke programme through personal face to face interaction.”
This programme is suitable for all fashion businesses whether you are just starting out or looking to develop your label. Any fashion product type including womenswear, menswear, childrenswear, lingerie, jewellery or accessories can be supported.
If you are a small London based fashion business you may also be interested in programmes offered by Centre for Fashion Enterprise (CFE) supported by London College of Fashion. To find out more visit their website here.
Toby Meadows is the international best selling author of ‘How to Set up & Run a Fashion Label’ currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad.
As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
Sanjeev Davidson has a Master of Arts degree from Central Saint Martins, London. He is a Brand Consultant and leading international expert for fashion brand development. He is the originator of ‘BRAND dna X’, a pioneering formula and methodology to manage brands for relevance, sustainability and growth. His masterclasses, seminars, and corporate workshops, cover industry topics from innovation, creativity, brand management, consumer trends, the future of luxury, marketing and communication, as well as starting your own fashion label. Sanjeev has extensive international experience, his talks have been delivered across the world ranging from the UK, China, Indonesia, USA, Spain, India, UAE, Russia, Japan, Argentina and Switzerland. He is the Founder and Director of London Fashion Consultancy, which is a company that provides brand diagnostics and business strategies to the fashion industry. He is also CEO of stylefutures.com, Zurich’s leading brand innovation and entrepreneurship resource. In addition, Sanjeev is founder and pioneer of Mindtastics™, a mindfulness training for modern balanced lives. He teaches a unique technique to unlock the potential in individuals as well as companies. Alongside consulting to many small to medium size enterprises, Sanjeev has worked with some of the world's largest brands and lifestyle businesses including Hackett, Aston Martin, Pepe Jeans, Levi’s, Adidas, Reebok, Nike, Ralph Lauren, Firetrap, Diesel, True Religion, Ben Sherman, Fox Racing Inc, G-Shock, I-D magazine (Vice Group), Harrods, Fenwicks, ASOS, Zara, Massimo Dutti, Agent Provocateur, Ellassay, Aimer Lingerie, Rapsodia, Jazmin Chebar, Dian Pelangi, Woolmark and the BBC. At the moment Sanjeev is working as an international consultant to the Centre for Fashion Enterprise and the British Council in London, Jakarta Fashion Week and Fashion Forward in Jakarta, plus the Ahead Foundation in Geneva. In these roles he is working with highly talented emerging designers and brand start-ups, in order to develop an infrastructure and strategy for their business and increase their chances of success.