UN Orange Label Project: Fashion Says No to Violence Against Women
The Orange Label Project, run and supported by the UN Trust Fund to End Violence against Women, and London College of Fashion, UAL will engage and connect the issue of violence against women with new audiences, particularly young people, through a series of creative activities.
Social media takeover day
On 25th November 2017 encouraged the fashion industry to show their support by uploading an image featuring the colour orange to social media using the hashtag #OrangeLabelProject. Last year the orange campaign even turned the White House orange!
Fashion Says NO to Violence Against Women called on fashion image maker students from LCF to produce image or film incorporating the project colour orange.
The most common perception of fashion imagery is that it should be something that sells fashion or seduces the viewer. Fashion images can however achieve other more political objectives. They can raise awareness of important social concerns, empower the viewer, make them see the world or themselves differently, and ultimately even affect social change.
Students participating in the 2017 Orange Label project were asked to work independently or in groups to develop a strong visual concept that responds to the brief: Say No to Violence Against Women or Girls. They worked over a six week project to generate an exciting and provocative range of outputs including the colour ORANGE, a colour of hope and optimism, that has become the United Nations symbol of this campaign. Work will be developed/negotiated with supporting tutors and by guest lecturers including Kathryn Ferguson, Selfridges In House Film Maker and LCF Researcher, and Creative Director Yvonne Gold. Entrants can take a range of forms including photography/illustration/moving image or film/performance/digital output.
Winners and runners-up 2017
The winning work from 2017 is below, along with second place, third place and honourable mentions.
Moka and Kiko - a film by Despoina Zachariadou for UN Orange Label Project
MA Fashion Media Production student Despoina Zachariadou won the prize for Outstanding Technical Skills, in this year's UN Orange Label Project, with her film Moka and Kiko.
To The Ones Who Tried to Change Us - by Akina Chan for UN Orange Label Project
Akina was awarded the prize for Most Compelling Concept in this year's UN Orange Label Project.
Pippa Smart - moving image by UN Orange Label Project
Pippa Smart from MA Fashion Futures, won the prize from Outstanding Photography or Moving Image
Winner - Chantelle Anonuevo, Falmouth University
Second place - Abhineet Dang, Make-up & styling by Jyoti Agarwal, narration Surabhi Lal, cast – Mita Chavan, Priyanka Bhadauria, Raghavi Agarwal, Sanhita Sharan, from Pearl Academy, Delhi. MentorJyotsna Raghunathan.
Joint third place winner Candice Lo, London College of Fashion.
Join third place - Raf Stesmans, Asli Girgin and team, Istanbul Moda Academy.